How do You Know you Have Been Penalized?
- Drop in organic ranking for target keywords or for your brand terms/keywords.
- Decrease in organic search traffic or leads.
- Unable to find your website on Google “site: http://www.yoursite.com”
- You have received an unnatural links warning message in Google Webmaster Tools.
Google is cracking down on spammers in an effort to improve user experience, and employs manual penalties and algorithmic updates in order to target and demote these manipulative sites. Unfortunately, updates can hurt legitimate businesses who were ill-informed, worked with the wrong “SEO” firms, or who felt that these tactics were the only way to stay competitive.
We have worked with many clients who found themselves in bad shape before turning to us for help. We’re here to tell you that yes, you can recover from penalties and updates, and it is possible to compete without putting yourself at risk in the future.