Link building is one of the most sought and effective off page SEO procedure. One of the effective ways to build quality links is guest blogging. Guest blogging and getting links from quality guest blogging sites is an white hat seo technique that does not lead to penalizing your site.
1-Determine your guest post domain. First, you need to identify your web domain’s niche topics. For example, if your website is about cars, you can post guest blogs explaining latest model cars, car brands, car accessories and so on. So you need to list out the keywords or content domain around which you need to pen your blogs.
2-Research. Now that you have your list of topics, you need to search for popular blogs with relevance to your domain space and allow guest blogging. Consequently you will get a few relevant guest blogging sites.
3-Do some Qualitative analysis. You need to determine the quality of the guest blogging sites you have collected with respect to their Google page rank, traffic status, activity status, member count and visibility in search engines.
4-Do a Page rank analysis. Google rates websites based on their performance, backlinks and relevance. Then it ranks the website from 0 to 10, 10 being the highest page rank.
5-Traffic analysis. Only if there is considerable traffic to the guest sites, you will be able to generate traffic to your website through your backlink.
6-Determine its Activity status. Go for guest blogging sites that have recent activity and good readership. This can be determined by checking the date of the recent posts.
7-Check its Member count. Select blogging sites that have good member counts. You may follow or share your posts to relevant members and create more visibility to your blog posts.
8-Approach the blogs. After all the research you would have zeroed in one a few guest blogging sites. Firstly register with these sites by using the sign up form. These sites offers a contact form or provides an email ID through which you can send your content and post review you may have your post published after moderation.